![]() Tom Hardy couldn’t open This Means War ($156 million, and co-starring Star Trek’s Chris Pine), but he has a quirky-enough persona to make folks curious when he stars in Venom ($854 million) and Mad Max: Fury Road ($375 million). Having the right “star” as the marquee character (Paul Rudd *is* Ant-Man) could be a kind of star power. Much of what reaches multiplexes is now a branded star+character pitch. It is Angelina Jolie *is* Maleficent ($759 million) on an industry-wide scale. The key is finding a popular enough IP character that matches your star persona or can be bent in a commercially pleasing direction. Meanwhile, “fans” ignore Gemini Man ($173 million), King Richard ($35 million) and Collateral Beauty ($88 million). ![]() But now audiences will show up to Suicide Squad ($745 million), Aladdin ($1.053 billion, ironically playing the Genie as a loose Hitch sequel) and Bad Boys for Life ($430 million). Will Smith was the biggest butts in seats movie star from 2002 to 2008. pushing Avengers: Endgame to $2.8 billion worldwide didn’t prevent Dolittle from bombing ($225 million on an absurd $175 million budget). (Photo by Paul Archuleta/FilmMagic ) FilmMagicĪudiences like Chris Pine as Captain Kirk in Star Trek, but not if he’s “just some guy” in The Finest Hours or Hell or High Water. LOS ANGELES, CALIFORNIA - MAY 21: Actor Will Smith attends the premiere of Disney's "Aladdin" on in Los Angeles, California.
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